Digital Element helps companies across industries to uncover actionable information about online users such as geographic location, connection speed, domain name and more information that can actually help improve the reach, relevance and response of online initiatives all while respecting the user’s right to privacy.
Utilizing Digital Element’s NetAcuity IP Intelligence technology the gold standard in the industry can
positively impact your business by improving the effectiveness of online endeavors and applications, whether the goal is to automatically serve relevant content based on a person’s geographic location; improve message reach and relevance through targeted online ads; geo-segment online audiences to improve the outcome of online marketing initiatives; or comply with the laws and regulations affecting geographic rights management.
IP Intelligence gives you the ability to accomplish all this and more.
With IP Intelligence, you can perfect audience segmentation capabilities and targeting based on parameters including:
Country
Connection Type
Proxies
Home/Business
Region/State
Mobile/Wifi
ISP
Industry Codes
City
Longitude/Lattitude
Domain
Name Company
Zip/Postel Codes
Phone Area Code
Demographics
Time Zone/Language
The NetAcuity Edge Global Hyperlocal database is an enhancement to Digital Element’s NetAcuity data,providing increased accuracy at the city/town and zip/postal code levels.
Since its initial launch, NetAcuity Edge has revolutionized the IP geolocation space by providing the only validated, partner-contributed geographic postcode-level data on the market. While IP targeting techniques traditionally rely on routing infrastructure analysis to an approximate city-level location, NetAcuity Edge combines traditional infrastructure analysis with insight gleaned from a network of global commercial partners to better map the Internet. This data is then validated through the use of proprietary clustering analysis algorithms (CAA) and deep knowledge of the Internet’s topology. The result is the most granular and accurate hyperlocal geotargeting solution that maintains user anonymity and complies with the highest standards of end-user privacy.
NetAcuity Edge data is available for purchase in addition Digital Element’s current NetAcuity data offerings for those companies looking for greater targeting depth.
