Using Technology to cater to more niche Audience-NetAcuity

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Country

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Domain

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NetAcuity Edge data is available for purchase in addition Digital Element’s current NetAcuity data offerings for those companies looking for greater targeting depth.

Googifies Yahoo: Free Food!

Yahoo’s new CEO Marissa Mayer’s second week is showing even more signs of what the company will be like under her regime.

In short: It will be just like Google, from whence she came.

Praise be: Yahoogle lives!

Wasting little time, Mayer has added a weekly Friday afternoon all-hands meeting, which kicked off this past week at the company’s Sunnyvale HQ.

Just like it has been done at the search giant for eons.

And, at the 4:30 pm PT confab, she announced — to the shock of some bean counters at Yahoo, worried about the cost, but to the thrill of hungry engineers — that henceforth the food in Yahoo’s URLs Cafe — but only in Silicon Valley for now — will be free.

Just like it has been done at Google for eons.

(Until now, only the coffee-bar drinks for Yahoos have been paid for by co-founders Jerry Yang and David Filo.)

And, several sources note, Mayer is also prepping major changes to the layout of the work spaces and buildings of Yahoo to make it feel more collaborative and cool, as well as upgrading swag in its stores.

Just like, well, you get the idea.

(Can someone let me know when the cute beach bikes and Segways arrive? Or if purple exercise balls start to pop up everywhere like kudzu?)

Such focus on improving cultural issues is an interesting initial move by the neophyte CEO, since the care and feeding and, most of all, cosseting of employees has been a critical element to Google’s success at creating an always sunny work environment.

Yahoo has been anything but blue skies over the last few years for staffers, who have been hit by layoffs, ugly management shakeouts and ever-declining business prospects.

In fact, as the classic Creedence Clearwater Revival song goes, in what has been Yahoo’s theme music for far too long:

Long as I remember the rain been coming down/Clouds of myst’ry pouring confusion on the ground/Good men through the ages, trying to find the sun/And I wonder, still I wonder, who’ll stop the rain.

It’s now Mayer’s job to stop that rain, and she’ll start with yogurt sundaes, gratis for all at HQ!

“It might be just a small thing, but people are thrilled,” said one Yahoo employee, in a common sentiment about the symbolic gesture of free grub.

But, joked another: “There’s no free lunch.”

Indeed not, and Mayer has been up to much more serious business, said several sources, most especially pushing product innovation as the savior for Yahoo to anyone who will listen.

Better email! Better Flickr! Better search! Better ad-serving! In other words, better every product Yahoo has to offer.

It’s a tall task, but not a surprise from an exec who made her bones at Google as a powerful product guru in search and other arenas. Mayer knows products, as I have previously written, so products it will be.

“This is the sound of Yahoo becoming a technology company again,” said one source. “It will be all about platforms and products.”

Sources said that will likely mean a big splashy tech or product deal in the days ahead, perhaps via an acquisition to signal the new direction.

Will it be an ad tech company like Pubmatic, as has been long rumored to be in play? Or maybe something even more tasty, like buying a high-profile and sexy product such as Flipboard?

These are my best ideas, but to do all this, Mayer will surely need a crack team. Thus, it has become a guessing game at the company about who will stay and who will go.

One interesting note: Will Mayer, as Google CEO Larry Page has done forever, approve all hires at Yahoo going forward?

Three guesses, and the first two don’t count (see above).

Also of interest is what will happen to the existing team. Mayer has been studying org charts carefully this past week, and several sources told me that she has asked all her direct reports for strategic plans in the next 45 days.

It’s a pass-fail test, I assume.

I have previously reported several times that Ross Levinsohn, the interim CEO and Americas head, who lost out on the big job to Mayer, is likely to depart at some point.

Whether many of his hires — such as sales head Michael Barrett — will stay or not will also be indicative of Mayer’s intent.

What will be more indicative will be to see who she will bring in to help her lead the company. Will it be big names like herself, or a less high-profile team?

Of course, many at Yahoo are bracing for a pack of current and former Googlers — Mayer had a lot of loyal staffers, such as longtime online exec Ben Ling — to come on board.

COMPETITION means 'to seek' or 'to strive together'

The fierce native American tribe Lakota Sioux was made famous by the 7 times Academy Award winning movie 'Dances with Wolves' directed by Kevin Costner.
Lakota Sioux tribals have an amazing way to teach their warriors how to think about competitors. They say you must always respect and honour your competitors. If you have disrespect or dishonour for your competitors, you cannot be a warrior in their tribe. Their idea their belief their conviction is, that competitors are there for us to improve. They believe, the creator has given us enough jewels buried inside us. Our competitors help us to unearth the jewels. These jewels will not be discovered unless we have competitors in our life. Only when competition is there, can our best come out.
In the movie the hero John Dunbar played by Kevin Costner on becoming a part of the Lakota Sioux says, 'It was hard to know how to feel. I had never been in a battle like this one. This had not been a fight for territory or riches. It was to make men free. This battle had no ego. I knew for the first time who I really was. I felt a pride I did not know earlier.'
The tagline of the movie says, 'Inside everyone is a frontier waiting to be discovered.'
In the tribe, the warriors are taught they can never get angry when they are fighting. If they have become angry, they have already lost it. They are fierce fighters. They fight to win. Paradoxically, they have tremendous respect and honour for their competitors.
Have you noticed this about life? When competition improves, we are forced to improve! When competition is not there at all, mediocrity and arrogance rule.
Some glaring examples from India - Landline telephones with waiting list of years....Ambassador and Fiat cars, Bajaj Scooters, Doordarshan as TV channel, etc. With the advent of competition the best jewels have emerged in this country. When competition improves, we are forced to improve. Those who resist to improve, perish.
The warriors of Lakota Sioux are taught never to be afraid of competitors. Nor to see them with hatred. They are told 'Watch them and learn how and where to improve'. Take them head on to learn how much more to improve. Be ready for them to come back at you strongly. Be prepared even more. Be so prepared that they do not think of coming. Always be ready. Most importantly, always think about them with honour and respect. They are there to 'help' you. Look forward to your competitors.
Remember, the reason for them to be there in your life is for you to 'grow'. You are not there to defeat them. They are not here to defeat you. They are sent here by the almighty, to help you to defeat 'that' inside you which is defeating you. The fights are about discovering the inferior that is within, bringing out that inferior and replacing it with strength and health.


n school days Jatinder Pal Singh Grewal, Sanjay Sharma and yours truly used to study together. We always vied for the top ranks. But we helped each other profusely. If one was not paying enough attention we would go to the extent of complaining to their parents. All three of us are doing very well in life today. Jatinder is President in Morgan Stanley, Sanjay is Vice-President with Deutsche Bank and I write Life School Messages that is subscribed by over 2,00,000 readers. We competed. We helped each other to grow. We strived together. All of us became better. All of us discovered jewels within.
Ironically, when we look around today, we see competition on 'who can spend more?' in buying jewelry, in throwing birthday bashes, in wearing clothes, in going for holidays, in conducting parties and celebrating occasions, in owning the latest electronic toys and gadgets, in sending children abroad to study, there is competition to show-off and shove off. In this race is there anyway anyone 'grows together'?
The competition is on who can wear crazier jeans, on being more abnormal than others. That is what makes a Lady Gaga famous. That is what makes people go for body piercing in places that cannot be even discussed in this medium.
Is it worth it? Isn't it making us more insecure, more insensitive, more deprived, more lost, more vulnerable?
My prayers are, lets either understand the true meaning of the word competition and grow together, strive together, be purer and better with each competition or, even if we live by the currently understood (or should I say misunderstood ) meaning of competition, lets compete to be happier.
Lets compete to give more to the society and make this world a better place to live in.
Lets compete to make more people progress by providing them with opportunities.
Lets compete and 'mentor' more people towards glory.
Lets compete to educate more people who need it and deserve it.
Lets compete to inspire.
Lets compete to fill a few hearts with self-belief.
Lets compete to make more people smile and laugh.
Lets compete to reduce waste of resources.
Lets compete in reducing others' stress.
Lets compete in making people feel 'I am worth it'.
Lets compete in appreciating and motivating people.
Lets compete in dropping our ego and developing our character.

Lets compete to Love, Pray and spread Best Wishes,
With loads of love, prayers and best wishes,

In No Man's land -"Coke Vs Pepsi"

The consumer preferences have changed and so consumers are shifting to more healthier options like water and sports drinks.The same was experienced by the two beverage giants Coke and Pepsi in the U.S.As the consumers became more calorie conscious Coca-Cola tried adding Diet Coke with Splenda,Coke Zero and C2 to its portfolio of drinks.This was in response to the launch of Pepsi One,Diet Pepsi and Pepsi EDGE by Pepsi.
The challenges to the launch of these versions were the cannibalization of the existing products and on the other hand the consumers lacked the knowledge to differentiate Normal drink and the Diet Versions.Pepsi One thought was launched for the age group 20-30yrs who don't like the taste f normal cola but the advertising featuring Cuba Gooding failed to communicate the real message and hence the product was a failure.Then came the launch of Coke zero and Diet Coke with Splenda.The company dint projected the calorie aspect of the Coke Zero initially but the confusion between the consumers made it launch a new campaign stating "Real Coca-Cola taste,Zero Calories,no compromise."Both of the companies also took initiative to launch the mid-calories drinks but the consumers were indifferent to the same.Thus products like Pepsi EDGE were faced out.
The consumer knowledge that the marketer failed to know as the consumer wanted taste and calories of a a Cola or there is not much middle ground.

What speaks is the "Brand"!!!

Philip Kotler defined "Brand" as a name,sign,symbol,logo that help a firm differentiates its products from others in the market. A brand has many dimensions other than a product that a customer values and pays for it.Though marketers argue that brand usually lies in the mind of the consumer and it is the perceptions and feelings of the product that makes it a brand.
Talking about the Satyam scam,what still holds investers in the so called " Brand Equity" created by Satyam.As quoted by Kiran karnaik( Former Nasscom President and Government appointed Director for Satyam)the company has done well,it has grown,it has great assets specially in the form of talents.This will keep the hope of investors alive in the Indian I.T and hence the demise will just have a short-term effect
Satyam has a strong brand name. Some individuals have done terrible things, and brought disrepute to the brand and to the Indian IT industry. But the company itself is a sound proposition.This will thus help the company be on tracks again once its granted the Loan as the government still holds confidence in the brand to pay-back it later.

The changing patterns vis-a vis changing choices

The article focuses the name " change" in all spheres of life.This goes from when a customer goes to a shop,a guy goes to see a bride and henceforth.Today's bachelors don't want what they crib about understanding,they need beauty( to enhance their image when it stands beside them),they need puppets to dance on their tips as their hectic schedule doesn't allows them to indulge in games. And ego clashes has eroded the word so called emotions from the lives.It was juz dated bac to romeo's and julliet's that no more exist.This also states that today when u get money,u don need honey!.So guess the replacement is from honey to money,status ,power and Career.
Hence now the marketer who targets these bachelors should take an account of their behavior( as consumer behaviour) dictates the way the marketer sells his offerings:)
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Barack Hussein Obama -"The epitome of change"

I changed the way i brought the groceries,I changed when I went to bring my second car.."Above all i also changed when i was at the electoral poll b'coz I wanted a change in my economy"
Winning the presidency is the latest in a lifetime of dramatic, self-induced transformations: from a child reared in Indonesia and Hawaii to a member of Chicago’s African-American community; from an atheist to a Christian; from a wonkish academic to the smoothest of politicians; and now, from an upstart who eight years ago was crushed in a Congressional race to the first black commander in chief of the only superpower on earth.
The change started to take place two years from now when Obama announced his candidacy in Illinois, the first Afro-American to dream the U.S.Here started the journeyto make a change. It would have nevr been possible without the perfect modern startgies devised by Obama's long time friend turned Chief Strategist -David Axelrod.He gave his blood to dsign the most sucessfull campaign during the Elections.Now finally when the chair is taken exopectations are high.the change is felt to be seen in plethora of fields.Reduction in health care costs,double the production of alternative sources of energy,tax cuts,withdrawl of troops from Iraq,lifting the restriction on stemcell research.Thus,they all speak about the dramatic changes that the man thinks to bring for any lay man on the road to the big houses.
Good luck Obama!!