The article focuses the name " change" in all spheres of life.This goes from when a customer goes to a shop,a guy goes to see a bride and henceforth.Today's bachelors don't want what they crib about understanding,they need beauty( to enhance their image when it stands beside them),they need puppets to dance on their tips as their hectic schedule doesn't allows them to indulge in games. And ego clashes has eroded the word so called emotions from the lives.It was juz dated bac to romeo's and julliet's that no more exist.This also states that today when u get money,u don need honey!.So guess the replacement is from honey to money,status ,power and Career.
Hence now the marketer who targets these bachelors should take an account of their behavior( as consumer behaviour) dictates the way the marketer sells his offerings:)
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