Philip Kotler defined "Brand" as a name,sign,symbol,logo that help a firm differentiates its products from others in the market. A brand has many dimensions other than a product that a customer values and pays for it.Though marketers argue that brand usually lies in the mind of the consumer and it is the perceptions and feelings of the product that makes it a brand.
Talking about the Satyam scam,what still holds investers in the so called " Brand Equity" created by Satyam.As quoted by Kiran karnaik( Former Nasscom President and Government appointed Director for Satyam)the company has done well,it has grown,it has great assets specially in the form of talents.This will keep the hope of investors alive in the Indian I.T and hence the demise will just have a short-term effect
Satyam has a strong brand name. Some individuals have done terrible things, and brought disrepute to the brand and to the Indian IT industry. But the company itself is a sound proposition.This will thus help the company be on tracks again once its granted the Loan as the government still holds confidence in the brand to pay-back it later.
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